Aviva Canada improves identity theft protection services

Published: October 4, 2017

Updated: July 24, 2018

Author: Luke Jones



Aviva Canada is promoting Cyber Security Awareness Month (October) and has announced it is improving its identity theft coverage. The new features will be available this month, with customers paying no extra charge on their coverage.

Among the main benefits of the program is it will offer monetary protection against compromised identities caused by the following:

  • an increased limit of $40,000/policy term for all identity theft expense claims;
  • a $5,000/policy term limit to cover any financial loss due to identity theft;
  • 24/7 credit bureau monitoring and two credit bureau reports for six months following an identity theft claim; and
  • access to a customer’s own identity theft case worker to help with identifying and restoring finances and personal information after an identity theft claim.

Aviva Canada says online breaches and identity theft continue to rise year-on-year and Canadian consumers lose $40 million per year through online scams.

“Millennials and Generation Z, in particular, have become natural targets because of their strong presence on social media,” notes a company statement.

Over a three-year period from Jan. 2014 to Dec. 2016, “Canadians lost more than $290 million to identity theft fraud and online scams,” Phil Gibson, chief underwriting officer for Aviva Canada, notes in the statement.

“We want to empower people to protect themselves online and in daily interactions where they might be vulnerable,” Gibson added.

The insurance company points to data from the Ontario Securities Commission, customers should look for the following details:

  • entering credit card information online on a non-secure website;
  • clicking on an email link from what looks like a legitimate bank or online shopping service and entering account information;
  • personal information such as social insurance card, credit card or bank card are stolen;
  • giving out a credit card’s three-digit security code over the phone to a scammer who claims to be from your financial institution; and

anytime personal information is available to others.