Aviva Canada partners with Sharp Mobile for iMobilebroker distribution

Published: July 12, 2017

Updated: July 24, 2018

Author: Luke Jones



Aviva Canada has announced a partnership with Sharp Mobile that will see the companies give Canadian brokers access to the Sharp iMobilebroker platform.

The platform comprises an iMobilebroker app, expanded Broker Admin Data Portal, and a web portal. With the app, customers have complete access to their insurance information on the move and across platforms.

“Aviva Canada is a leader in insurance innovation and remains strongly dedicated to the broker channel. Consumer expectations have changed – real time, online interaction is now the norm for an increasingly tech-savvy generation,” said Tom Reid, Executive Director of Digital Broker Strategy at Aviva Canada.

“The iMobilebroker platform provides a broker-branded customer experience where clients can access their full portfolio of insurance information from multiple companies. Through this partnership, Aviva Canada and Sharp Mobile are empowering brokers with the tools and the choice to interact with their customers who prefer a digital experience, while allowing brokers to unleash the power of their own data,” continued Reid.

The platform provides access to digital motor vehicle liability insurance card (pink card) for customer reference, policy details and payment details. Broker customers can also submit a claim, request policy changes and receive notifications from their brokerage such as policy updates and weather alerts.

Aviva Canada and Sharp Mobile have signed a deal that will see the insurer fund the first 50 qualified brokers for the iMobilebroker app.

“As brokers, we need to do more to stand out in today’s competitive landscape. Our value proposition is that we represent the client, and we work with them to find the markets that best suit their needs,” said Mike Robinson, President of PBL Insurance. “Our clients don’t want multiple, varying channels to access their information. They want one, easy-to-use tool for all their policies and we should be providing it.”

“Use of the iMobilebroker app and data portal allows brokers to provide their customers with a broker-branded, 21st century digital insurance experience. It also reduces the number of non-revenue generating calls, meaning brokers will reduce operating costs while meeting the digital demands of their customers,” said Ken Sedgewick, Director of Sales for Sharp Mobile. “The iMobilebroker platform will also promote client retention and new business for brokers. This platform best meets the insurance consumer’s digital demands.”