Aviva Canada’s DMC is educating brokers through the digitalization process

Published: November 29, 2017

Updated: July 24, 2018

Author: Luke Jones



Aviva Canada wants to help brokers through digitization and has been hosting educational events around the country. Moving to digital is becoming increasingly important, but studies have shown there is a gap in the Canadian insurance industry, and many brokers have still not making the jump.

Consumers now demand digital solutions, which are more efficient. Brokers not willing to embrace technology are now in real danger of being phased out of the market. Aviva Canada is pushing to ensure that does not happen:

“In response to shifting consumer demands, Aviva’s Digital Marketing Consultancy (Aviva DMC) has been hosting digital broker boot camps across Canada to educate brokers and help them on their digital journey,” says Gavin Lobo AVP Broker Digital at Aviva Canada. “The boot camps are designed to provide practical knowledge, useful resources, and tools for brokers to further their digitization plans.”

Digital boots camps around Canada allow brokers to participate in an intense full day of educational events. On the agenda at the camps are experienced partners of Aviva Canada who have already digitized, expert speakers, panel presentations, and more. The insurance giant says the boot camps are designed to give brokers a clear perspective of all aspects of digitalization, including strategies, analytics, and branding.

“I thought the presenters were perfect choices, it was incredibly informative for both those who are already in the game and those wanting to get there,” said Ashley Holmes from Roughley Insurance Brokers.

“We appreciate the invite as the timing of this was spot on. We spent the last two years breaking down the traditional back office, building a new team prepared for the direction we plan to go, and getting our social media and new website off the ground. Marketing and a digital sales team is our next step; we now feel much more prepared for this leap.”

Aviva Canada’s DMC has held the education camps in Halifax, Toronto, and Calgary over the last year. The company will be heading to Montreal this week (November 30) for its first French language camp.

DMC is made of: 

  • 260 national consultants have been supporting broker digital journeys for the last four years.
  • A skilled team of digital experts averaging 15 years’ experience. A team that understands the evolving digital customer need in the insurance space.
  • A team that shares digitalization best practices and helps build digital broker self-sufficiency.