Informizely customer feedback surveys

Shop Insurance Canada News

ICBC opens campaign for pedestrian safety

By: , Published on , Last Update on October 17, 2017 07:36 AM

The Insurance Corporation of British Columbia (ICBC) has announced a collaboration with the provincial police and government to launch a pedestrian safety campaign.

“Alarmingly, a disproportionate number of pedestrian-related crashes and injuries happen in just four months of the year – 43 per cent of all crashes that injure pedestrians happen between October and January as visibility and conditions get worse,” ICBC said in a press release.

The Crown corporation says despite rising auto collisions, pedestrians remain the “most vulnerable road user”. “These preventable crashes are also contributing to the rising number of injury claims in our province – the largest single cost pressure on B.C. insurance rates,” the insurer stated.

As winter approaches, visibility will be hampered by darkness and weather conditions such as rain and snow. In its advertising campaing, the ICBC tells drivers:  “you see pedestrians when you really look for them. Keep your eyes on the road: take a break from your phone, be extra alert at intersections and be ready to yield the right-of-way to pedestrians.”

The insurers tells pedestrians to “take extra care to help drivers see you” by focusing on the road and making eye contact.

Alongside the campaign, ICBC is working to make roads safer for vulnerable road users. The company started the program last year and is bringing it back this year. During the first year, the ICBC invested in 160 pedestrians and cyclist-related projects in the province.

The company points out 59 pedestrians are killed in British Columbia each year, while 2,500 are injured. Intersections are particularly dangerous, with 76% of accidents occurring at intersections.

Category: News    Tags: News, canada, car, insurance, news


Get the latest updates on Ontario insurance rates, multi-line bundle discounts & recent insurance news.

Please wait 10 seconds before you submit!

We take your privacy very seriosuly, and hate spam as much as you!

Welcome to Canada’s authoritative source for insurance news, information and rates.

Copyright 2017 ShopInsuranceCanada ShopInsuranceCanada | 1003-60 Bathurst St. Toronto, ON M5V 2P4 Canada | 416-913-0151 | Privacy Policy | Terms & Conditions