By: Luke Jones, Published on August 18, 2016 06:44 PM, Last Update on August 19, 2016 10:02 AM
Yes, Pokémon GO has been an all-conquering media force, and a cultural changing game, but we cannot see Canadian insurance companies doing this. Lei Shan Insurance Broker Co., a Taiwan-based company of around 700 staff decided to give a big bulk of employees a day off to chase Pokémon.
Indeed, some 300 staff members for the Taipei company were allowed to miss work to search Daan Forest Park for the virtual creatures. The park is a noted Pokémon hotspot, but some staff even decided to travel the country to search for the monsters.
Those who have not jumped on board with the Pokémon GO craze will be wondering what all the fuss is about. Even if you are a fan, perhaps the notion of getting time off work to play is confusing. We have never been allowed a day off to play Call of Duty for example. Certainly, the chances of Canadian insurance companies making a similar concession are slim at best.
Pokémon has actually provided an economic boost to many nations. It has brought an increase in commercial activity because many in-game locations (Pokéstops and Pokémon Gyms) are found in real-world locations. In Taipei, the Miramar Entertainment Park shopping mall said it more than doubled visitors on the weekend from 40,000 (last holiday) to 100,000 because of Pokémon GO.
Safety concerns have arisen around the game as it is possible to entice people with the promise of monsters being in a certain location. There have also been some insurance implications, which we discussed in an earlier report. Pokémon GO requires users to stare at their smartphone as an augmented reality gateway to see the monsters in the real-world. The title brings a new dynamic to the already deadly problems authorities face in clamping down on distracted driving.