Collisions on the rise in Ontario and beyond

Published: November 26, 2015

Updated: July 24, 2018

Author: Luke Jones

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Allstate Insurance Company of Canada released its annual Safe Driving Study on Thursday, showing that traffic collisions are on the rise in the provinces of Alberta, New Brunswick, Nova Scotia, and Ontario. The study is now in its seventh year and as always relies on Allstate’s own collision frequency data taken from its customers.

The collision frequency throughout Canada stands at 5.57% over the last 12 months, up from 5.19% in the last study. The study also named the most common types of collision, with a rear ended accident being the most frequent; followed by collisions at intersections, lane changes, and parked vehicle collisions.

Halifax, Nova Scotia, was named as the city with the highest frequency (7.12%) of collisions across the 81 cities ranked by Allstate in the study, while the lowest ranked location was Spruce Grove, Alberta (3.43%).

“We may all believe that we’re taking the necessary steps to be safe on the roads, [but] it’s clear that more needs to be done to remind drivers to pay attention when they’re behind the wheel,” said Ryan Michel, senior vice-president and chief risk officer for Allstate Canada . “Many of the collisions we see reported are entirely preventable, so it’s important to open up a dialogue about what needs to be done to bring that number down. That is our reason for publishing the Safe Driving Study – encouraging open discussion about the trends we’re seeing so that drivers can be reminded about how important it is to be safe behind the wheel.”

Interestingly Ontario, Canada’s most populated province which is home to over nine million drivers and rife auto insurance fraud claims, is home to seven of the top 10 safest cities. Those cities are, Chelmsford, (#2, 3.54%); St. Thomas (#3, 3.66%); LaSalle, (#4, 3.70%); Brockville (#5, 3.83%); Belle River (#6, 3.90%); Sarnia, (#7, 4.01%); and Amherstburg (#10, 4.09%). It should be noted that those Ontarian cities are lesser populations in the Province.

“Our data is showing a trend toward rising collisions over the past two years,” Michel said in the press release. “While the study can only look at our data, we believe it’s important to share the trends we are seeing, in an effort to shine a light on road safety and encourage Canadians to think about what it means to be a safe driver.”

January, followed by December and February are the months where the most collisions take place, obviously a sign that Canada’s harsh winters play a part in driver safety.