DesRosiers: automobile sales declined in October

Published: November 7, 2016

Updated: July 24, 2018

Author: Luke Jones



Automobile sales in Canada continued to decline year-on-year in October, according to DesRosiers Automotive figures. Through the tenth month of 2016, sales dipped 5.2 per cent compared with October 2015.

The consultancy firm’s latest look at the car market in the country now includes sales figures for Ford, which were previously unreleased. The US-company was unable to release the data due to a fire at its Michigan headquarters, but has since posted its results. This is important because Ford is among the most popular brands in Canada and makes the country’s best-selling vehicle. With Ford’s sales factored in, the actual decline is 5.7 per cent.

Amended figures were released at the end of last week by the Richmond Hill, Ont.-based automotive consulting firm. In total, 154,542 new light vehicles were purchased in Canada last month. During October 2015 the figure was 163,104. DesRosiers points out that this is the biggest year-on-year dip in 2016, a year that has seen the automobile market decline over a number of months.

Despite signs that the market is slowing and may indeed start to decline, overall sales for the year are still up 2.3 per cent compared to 2015.

In October, Ford was the best-selling manufacturer with 21,500 sales, a drop from 22,080 in 2015 for a 2.6 per cent fall. General Motors, the second best-selling brand saw a substantial 8.8 per cent decline from 23,268 in Oct. 2015 to 21,219 last month. However, several major automakers saw increases in sales, including Honda, Audi, BMW, and Volvo.

British marquee Jaguar continued its push in Canada with a massive 295 per cent increase. However, the company sells limited vehicles and shifted 316 in October.

July Decline

The last monthly year-on-year decline came in July, when DesRosiers reported a 2.6 per cent drop. That followed another decline in May, when light vehicle sales declined 1.5 per cent to 194,866.