Hyundai Canada: 80 percent of parents are concerned about distracted driving

Published: November 12, 2018



80 percent of Canadian parents are worried about distracted driving behaviour from other drivers, while one in five admit driving with children stresses them out. A survey by Hyundai Canada finds that distraction is a problem for parent drivers, both from within and outside the vehicle.

We often think of distracted driving as using a smartphone behind the wheel. However, there are many things that can make you distracted, and children may be close to the top of the list. Kids play with things, such as door handles and console buttons, and often demand a lot of your attention.

Of course, one important difference is it is illegal to use your cell phone when driving in Canada, while it is legal to drive with your kids. Clearly that will not change as driving sure makes getting them to school easier.

A new study commissioned by Hyundai Canada and conducted by Ipsos shows 84 percent of parents are more concerned about vehicle safety now than before they had kids. Furthermore, safety features are a defining factor in purchasing a vehicle.

38 percent say safety is the primary factor when buying a car, followed by cost (25%), and fuel efficiency (13%). Size seems to matter as parents prefer an SUV (58%) for its perceived bulk meaning added safety (not necessarily true).

The study found Canadian parents are most concerned with the following:

  • “At 80 per cent, the vast majority of parents are concerned about the distracted driving behaviour of other drivers;
  • Parents went on to express that highways are the location they feel the greatest concern while driving with almost half (41%) extremely or very concerned, followed closely by streets with bike lanes (37%) and school parking lots (35%);
  • Fear of an accident/crash is the greatest concern of parents while driving with children in the vehicle (54%), followed by bad/distracted drivers (21%) or themselves becoming distracted (12%);
  • Interestingly, while concern for safety is heightened with children in the vehicle, texting and driving is still an occurrence.  Despite the laws in place, half of parents admit to using a cell phone while driving (talking or texting with a handheld device) and a majority of parents report using a cell phone while stopped at a traffic light (61%);
  • Nearly half of all parents are somewhat concerned with their child opening doors while the vehicle is in motion (45%).”

“Vehicle and safe driving worries are something that most parents can relate to,” said Lawrence Hamilton, Director of Marketing, Hyundai Auto Canada Corp. “Parents feeling confident in their vehicle is crucial. At Hyundai Canada, we place a high value on safety both inside and outside of the vehicle and continue to encourage Canadians to take safety seriously.  By starting this conversation we want to alleviate some of the car-related stress and equip parents with knowledge on the new safety tech that is out there.”