IBAC targets distracted driving as a broker priority

Published: October 2, 2019



Distracted driving continues to be a major problem in Canada and brokers are increasingly turning their attention to the problem. According to the Insurance Brokers Association of Canada (IBAC), distracted driving is now coming to the top of agenda for the network.

Kent Rowe, the new president of IBAC, told Canadian Underwriter that distracted driving is a major part of an advocacy program the association is developing with the federal government.

“We are in the infancy stages of development of that plan,” he said. “I think it’s safe to say you can expect to see more from us on that file over the next year.”

Rowe was confirmed as the new president of IBAC in September. When asked about the main issues facing brokers, he said distracted driving is near the top.

“We want to make sure we build momentum around our federal advocacy plans,” said Rowe, who is also vice president of commercial lines for Wedgwood Insurance. “We have done a pretty good job engaging MPs and senators, and we want to make sure we take that engagement to a higher level.”

Rowe said collaborating with the federal government is important because “We want to make sure we are engaging at the right level to try to prevent or reduce distracted driving wherever we can.”

president of personal lines for RSA Canada, during Symposium West, produced by the Insurance Institute of Canada.