The Insurance Bureau of Canada (IBC) has doubled down on its initiative to combat distracted driving. The body announced some revelatory industry data regarding distracted driving on Tuesday, and also has a video on its website that tackles the problem.
The IBC, like many Canadian insurance companies and governments is on a crusade to stamp out distracted driving. However, raw statistics on this form of traffic infringement are scant. What is not up for debate is that distracted driving kills more people on Canadian roads than alcohol and that mobile phone use is the biggest contributor to distracted driving.
In its latest address on the matter, the IBC bolsters the situation regarding mobile phone use while driving.
“If we’re in a vehicle where somebody is using their mobile device and texting and calling… tell them to put it down,” IBC vice president Amanda Dean told Information Morning Fredericton. “It’s not worth it… the danger they are putting you, themselves and other road users in.”
Distracted driving is now epidemic, with CBC News stating that 80% of all vehicle collisions in Canada are caused by it. Dean says that drivers are 23 times more likely to be in an accident when text messaging on a mobile device.
Insurance companies are bearing the brunt of this rise in collisions, with more customers needing to make claims. Distracted driving is now enough of a problem that insurance companies are concerned and will be seeking ways to come down harder on drivers caught operating a vehicle while distracted. At the moment, impaired driving results in greater insurance penalties, but expect distracted driving to result in high premiums for risky drivers.
CBC News adds that 130 tickets have already been handed out this year, but police are starting to clamp down on this infringement. However, Dean points out that actually policing the use of mobile phones is tough because of common these devices are.