ICBC launches high-risk driving campaign

Published: May 6, 2015

Updated: July 24, 2018

Author: Callum Micucci

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British Columbia police are stepping up high risk driving enforcement in May as part of an initiative between the Insurance Corporation of British Columbia (ICBC), the B.C. government, and police.

“Failing to yield, speeding, and unsafe lane changes are high risk driving behaviours that put everyone at risk,” said Neil Dubord, chair of the B.C. Association of Chiefs of Police Traffic Safety Committee.

“Drivers have to be responsible for their actions, pay attention and focus on driving,” Dubod said. “Police will be out in full-force across the province this month looking for drivers who feel the rules don’t apply to them.”

According to the ICBC, “Failing to yield the right-of-way — whether it be to other drivers, motorcyclists, pedestrians or cyclists — is a leading cause of crashes that result in injuries or deaths in B.C.”

Furthermore, the ICBC reports that every year, an average of 1,300 pedestrians are killed or injured in crashes at B.C. intersections.

Almost half (43 per cent) of all reported crashes resulting in injury or fatality in B.C. each year are a result of high risk driving, which according to the ICBC includes failing to yield, following too closely, and ignoring a red light.

“As the weather improves, we’ll see more motorcycles, cyclists and pedestrians using our roadways,” said Todd Stone, Minister of Transportation and Infrastructure.

“When driving, remember to scan intersections and look carefully for other road users, especially when you’re turning left,” Stone said.

In addition to increased police enforcement of high risk driving infractions, volunteers will be out in communities to encourage drivers to slow down.

"No one wants their actions to cause a tragedy so we’re asking drivers to always be ready to yield the right-of-way to other road users,” said Lindsay Matthews, ICBC’s director responsible for road safety. “When turning left, don’t let pedestrians be in your blind spot.”?