MADD Canada: impaired driving education is having an impact on Canada’s youngsters

Published: March 30, 2019

Updated: April 1, 2019

Author: Luke Jones



MADD Canada is kicking off its School Assembly Program for 2018/2019 and says the initiative has been a major success, especially during 2017-2018.

Each year, the School Assembly Program aims to educate students in Grade 7 to 12 on the dangers of driving while high or drunk.

This year’s program has recently been announced.

Titled No Tomorrow, students will be shown a 45-minute film that shows a fictional story about a group of teenagers surrounding a plot involving impaired driving. The fil concludes with showing stories from real-life victims of impaired driving.

During the film, students will learn about how mixing drugs and alcohol can cause lasting consequences. Alongside the film, MADD Canada is supplying an Educators’ Guide to give teachers and counsellors tools to continue the message of the campaign throughout the year.

MADD Canada says the program has had an affect on young people, according to a survey conducted on the 2017-2018 edition, which the organization called The Pact.

  • the program effectively delivered the sober driving message (66%);
  • it motivated them to make the right decision when it comes to preventing impaired driving (74%);
  • they had or planned to have conversations with family and friends about impaired driving (73%);
  • and they supported having a similar presentation at the school the following year (97%).

“The goal of our School Assembly Program is to provide students with the facts about impaired driving and the very real toll it takes on individuals, families and communities,” said MADD Canada Chief Operating Officer Dawn Regan. “We want them to walk away from this presentation knowing that impaired driving is 100% preventable, and they each have the power to stop these tragedies from happening.”