MADD Canada teams with SGI for education program

Published: April 7, 2017

Updated: July 24, 2018

Author: Luke Jones



MADD Canada has introduced a new initiative that is being sponsored by Saskatchewan Government Insurance (SGI) and the Saskatchewan Liquor and Gaming Authority (SLGA). An education program has been created to show students how impaired driving can cause death, injury, and financial ruin.

In a press release, MADD Canada says the program will demonstrate to students that driving under the influence of drugs of alcohol can “change someone's world in the blink of an eye.”

Called the MADD Canada 2016-2017 School Assembly Program: In the Blink of an Eye, the education program will be taught to Saskatchewan students in Grades 7 – 12 during April. All three partnered groups (MADD, SGI, and SLGA) will be delivering special screening to students and staff at Thom Collegiate in Regina.

"Young people are dramatically over-represented in crashes involving alcohol and/or drugs," said MADD Canada National President Patricia Hynes-Coates. "Through this powerful program, we are connecting with students, helping them truly understand the consequences of impaired driving and empowering them to make safe and responsible choices to protect themselves and one another."

Blink of an Eye is a film that follows best friends Gabby and Sarah over one night:

“As the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. His friends strongly object and refuse to get in the car. A very upset Sarah calls 911 to report Dylan, while Asif walks Gabby home. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship abruptly and ruins many lives. And it all happens in the blink of an eye.”

SLGA and SGI have been long-term partners of MADD Canada in Saskatchewan and the group says both organizations have been instrumental in promoting a message of clean driving.  

"Impaired driving continues to be the number one reason people are dying on Saskatchewan roads, and it's just so easy to prevent those deaths," said SGI Executive Vice-President Earl Cameron. "The simplest thing to do is plan ahead — choose your designated driver or plan your safe ride home before you head out. That way you're not making bad decisions later, when you may be under the influence. It's also important to remember that stronger laws came into effect Jan. 1, with zero drug or alcohol tolerance for drivers age 21 and under. Penalties are harsher, and there's also more enforcement to catch impaired drivers."

In its press release, MADD Canada also shares some real-life stories to show the dangers and impact of impaired driving. You can see those stories at the source below.