MADD Canada urges Canadians to enjoy Canada Day but stay sober behind the wheel

Published: June 30, 2017

Updated: July 24, 2018

Author: Luke Jones



Canada is celebrating its 150th birthday this Saturday and as Canada Day festivities get into full swing, Canadians from all provinces will be celebrating. However, this holiday weekend, people will also die on the country’s roads, with many of the deaths caused by impaired driving.

Mothers Against Drunk Driving (MADD) Canada has once again partnered with Allstate Insurance Company to issue a reminder to drivers to stay sober behind the wheel this holiday weekend. The awareness campaign urges revellers to plan ahead and make sure they have a ride home and that sobriety is universal while driving.

"The focus this weekend should be on our great country and its wonderful people and communities," said MADD Canada National President Patricia Hynes-Coates. "No one should see their Canada Day fun end with an impaired driving charge or, worse, with a crash that kills or injures someone."

MADD points out that hundreds of people are killed and thousands more injured by collisions involving impaired driving. Motorists operating a vehicle under the influence of drink and/or drugs are a danger on roads and MADD says these incidents are 100% avoidable.

Along with its collaborator Allstate Insurance Company of Canada, MADD is reminding drivers of the following rules to prevent impaired driving:

  • Never driving a car, boat, ATV or any other vehicle while impaired;
  • Never riding with a driver who is impaired;
  • Calling 911 to report suspected impaired drivers.

"This weekend, our staff and agents around the country will join Canadians in the celebration of this very special holiday," said Ryan Michel, President and CEO of Allstate Insurance Company of Canada. "But before the festivities begin, we urge everyone to take a few minutes and plan ahead. With plenty of options available, there is never an excuse for driving impaired. Let's keep our roads, waterways and communities safe this holiday weekend and all summer long."

The group points to Uber, taxis, public transport, or designated drivers as ways to avoid impaired driving.