MADD Canada’s School Assembly Program tackles impaired driving in Saskatchewan

Published: March 26, 2019

Updated: April 1, 2019

Author: Luke Jones



Students in Saskatchewan are receiving the messages that impaired driving is a killer that can be avoided. The School Assembly Program is being delivered by MADD Canada with sponsorship provided by Saskatchewan Government Insurance (SGI) and the Saskatchewan Liquor and Gaming Authority (SLGA).

The 2019-2019 School Assembly Program is a MADD Canada initiative that this year has the title No Tomorrow. Students will be shown a 45-minute film that shows a fictional story about a group of teenagers surrounding a plot involving impaired driving. The fil concludes with showing stories from real-life victims of impaired driving.

During the film, students will learn about how mixing drugs and alcohol can cause lasting consequences. Alongside the film, MADD Canada is supplying an Educators’ Guide to give teachers and counsellors tools to continue the message of the campaign throughout the year.

“Impaired driving kills hundreds of people and injures tens of thousands every year. Young people are at increased risk,” said MADD Canada Chief Operating Officer Dawn Regan. “Our School Assembly Program shows young people – through the fictional scenario and through the interviews with victims and survivors – just how easily a tragedy can happen if someone makes the choice to drive after drinking alcohol or consuming drugs.”

To promote the program, MADD Canada, SGI, and SLGA held a screening event at Thom Collegiate in Regine recently. From there, the School Assembly Program will tour schools across Saskatchewan.

MADD Canada says collisions were the leading cause of fatalities amongst young Canadians aged between 16 and 25 during 2014. Alcohol and/or drugs were a contributing factor in around half of those crashes.

“SGI partners with MADD Canada for these events because it’s young people who are in a position to lead the change we want to see in this province when it comes to impaired driving,” said Minister Responsible for SGI Joe Hargrave. “Every impaired driving death is 100 per cent preventable, and we want to drive home the fact that there are very real consequences to driving impaired.”

A clip of the new program is available on MADD Canada’s web site.