Ontario tabs Shopify to sell marijuana

Published: March 1, 2018

Updated: July 24, 2018

Author: Luke Jones

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The government of Ontario has announced a partnership with Shopify Inc’s e-commerce platform for marijuana sales. Through the collaboration, the online platform will be used for online and store sales of cannabis. The Federal government will legalize marijuana for recreational use no later than July, 2018.

The Ontario Cannabis Retail Corporation (OCRC), a subsidiary of the Liquor Control Board of Ontario, will partner with the Ontario-based retailer for mobile sales through a new portal.

“Our top priority is fulfilling the province’s framework for the safe and sensible retailing of recreational cannabis for when it is legalized by the federal government,” said George Soleas, president and CEO of the LCBO.

“We look forward to combining our expertise as a socially responsible retailer with Shopify’s world-class commerce solutions to deliver the safe, informed and reliable shopping experience that our new customers will expect.”

Shopify’s platform will also be on tablets and digital screens in bricks and mortar cannabis retailers. OCRC says this is important as it means consumers in Ontario will have a unified experience that meets regulations.

“Bringing this differentiator to the LCBO on this historic project to consumers of legal age across Ontario, is a great example of a made-in-Canada innovation, which we are proud to be a part of,” said Loren Padelford, vice-president of Shopify Plus, the division that focuses on big clients.