Saskatchewanians remain heavily opposed to PST on insurance products

Published: September 19, 2017

Updated: July 24, 2018

Author: Luke Jones



Most Saskatchewan residents are against the government’s move to add provincial sales tax (PST), according to a new study. Maple Leaf Strategies (MLS) surveyed Saskatchewanians and found 73% opposed the insurance tax.

The provincial government introduced the PST to numerous insurance products this year, causing customer backlash. MLS conducted a telephone poll between August 03 and 06, with a sample size of 600.

77% of respondents believe PST is an unfair tax, while 73% say it will make them cancel or reduce their insurance policy.

Some of the other findings of the poll include:

  • 65% of Saskatchewan Party voters oppose or strongly oppose taxing insurance.
  • 47% of Undecided voters say changes make them less likely to vote for the Saskatchewan Party.

“Opposition to taxing insurance crosses every demographic and political category. Moreover, there is a high level of awareness of this issue among the electorate,” MLS pollster Dimitri Pantazopoulos said.

“Aside from the unpopularity of this tax, it could lead to serious problems for the government if people start reducing or canceling their insurance,” added Saskatchewan-based Advocis member Dean Owen. “If those people have an accident and are not covered for risks they will ultimately end up at the government’s door – meaning higher costs in the end for taxpayers.”

“People use insurance as a way to protect their family’s financial future in the event of an accident, illness or loss of life. They also use insurance as a way to save,” said Advocis president and CEO Greg Pollock. “Taxing savings makes no sense. It puts the financial future of families at risk.”