Uber Canada has announced a partnership with non-profit group Share the Road in a bid to educate drivers and cyclists in Toronto and Ottawa regarding road safety.
In both cities, the company will supply Uber drivers and passengers with information materials that will help them avoid collisions. For example, drivers will be warned to keep bike lanes clear and pay attention for bike riders.
Uber points out the information is already available on its application for drivers and passengers.
Cars are not the sole focus of the partnership. Uber Canada and Share the Road will also be sharing educational videos from the non-profit, and adding information materials in Greenlight Hub locations in the Greater Toronto Area and Ottawa.
In the announcement, the companies shared the following tips:
- Respect that cyclists are also legally permitted to use the road and be courteous to them while driving
- Be mindful of surroundings and check over shoulders and blind spots for possible cyclists
- Yield to pedestrians and bicyclists who are in and/or entering crosswalks.
- Look out of incoming cyclists before opening a car door
- It is illegal for vehicles to stop in bike lanes, so park or pull over elsewhere
- Only pass bicyclists when it is safe to do so and leave at least one metre of space
“Anyone who bikes in Toronto or Ottawa knows that busy congested roads are a real safety concern,” said Sheldon McCormick, general manager of Uber Ontario, in a press release. “At Uber, we’re committed to making sure the streets of our cities are as safe as possible for people in cars, on foot and on bicycles alike. That’s why we’re partnering with Share the Road to connect Uber driver partners and riders with valuable safety information that can help save lives.”
“Cycling can be a fun, convenient and affordable way to commute and exercise, but we know that Ontarians are concerned about safety,” said Jamie Stuckless, executive director, Share the Road, in a press release. “This partnership is an opportunity for us to get important road safety information into the hands of thousands of driver partners at Uber and ensure that people get the space and respect they deserve while out on their bikes.”