Uber primed to jump on Manitoba legislation and enter the province

Published: September 19, 2017

Updated: July 24, 2018

Author: Luke Jones

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Uber is eager to jump into the Manitoba market and take advantage of an imminent change. Legislation in the province will dissolve the Manitoba Taxicab Board and allow municipalities to regulate their own vehicle-for-hire rules.

Data shared with the free press and compiled by Uber shows more than 30,000 people from Winnipeg opened its app between January and July this year. The problem is, they would have found no service because the company is not operational in Manitoba.

Uber published the data to highlight there is demand in the province for ride-sharing providers. The company is already operating in major cities (Toronto, Ottawa, Edmonton, Montreal, and Calgary) and 40 municipalities in total.

Manitoba is a logical next step for the company considering legislation in the province appears to be opening the door to ride-sharing. In March, the Progressive Conservative government introduced new legislation that will mean the taxicab board in Manitoba will be closed. In its place, the government will allow individual municipalities to decide their own rules for vehicle-for-hire companies.

While the opposing NDP party used political manoeuvres to delay the Local Vehicles for Hire Act (Bill 30), it was only put back until November. If the bill fully passes, it will allow Uber and companies like it to enter the Manitoba market. Uber Canada spokeswoman, Susie Heath, as said the company wants to work towards coming joining the market:

"We look forward to continuing to work with the province of Manitoba and the City of Winnipeg to bring Uber to the province soon, so that Manitobans can benefit from another safe, reliable way to get around their communities and flexible income-earning opportunity," Heath said.